As regular readers of this blog know (Hi Nate… and maybe 1-2 other people who’ve stumbled in the door from time to time…), I collect badges, including name, store security, and Geek Squad varieties. About a year and a half ago, I posted on a counterfeit Geek Squad badge that I’d come across, and at that time I invited former or current Geeks to fill me in on anything interesting going on in the world of Geek Squad badges. Today a reader sent me some interesting information, and a few photos I’d thought I’d share.
First, before I share some interesting badge info, I’ll share the new badge finishing process. If you look at my badges, you’ll notice I don’t show the back of them. This is because… well… it’s the back – who wants to see it?!? But it turns out the backs tell an interesting story. Here is the back of an old style badge, the Pre-2012 Blackminton badge that is well known to collectors.
Now take a look at the counterfeit badge back
It’s hard to see the differences, but you can tell a slight lack of countour, due to the lower quality. Interestingly, a few months after my article, a Twitter user tweeted myself and Robert Stephens taking credit for the fake, claiming he had made it using a CAD tool. If that’s the case, it may be that his fabrication process, not being based on a mold, had some imperfections.
Anyway, as I’ll detail below, post-2012 badges have a radically different back:
Quite a shift from the Blackminton style, although given the wear scenarios discussed in some of the internal documentation provided to me, it makes sense since overall Geek Squad appears to be favoring a “pocketed” badge more than a worn. The flat back design is popular with LEOs who will carry their badges in a case as opposed to on a uniform.
The front of the badge remains largely unchanged post-2012:
You’ll notice I’ve sanitized the image to protect the identity of my source (the images are used with permission, however I don’t want anyone getting fired!). Obviously this looks a bit less defined than the older style, but is more consistent with a pocket-able badge.
Now for some interesting information on the badges. Previously you had to be a Geek Squad agent in certain positions in order to get a badge. In 2013 and into 2014, the rules were changed along with the badge design. Responding to what was considered an “outdated badge process”, Geek Squad Management decided to change the requirements to: 18 cumulative months in a geek squad role to earn the first badge, and six consecutive months in a role for any subsequent badges. Given the high turnover in retail, these benchmarks make a lot of sense.
Along with the changes come a massive reduction in badge titles. Gone are the “friendly” titles like “Double Agent” or “Deputy Counter Intelligence”. Now all badges will have one of 6 titles: Autotech Agent, City Agent, Covert Agent, Field Agent, Precinct Agent, & Agent Defender. This change was done to reduce the number of “one-off badge titles”, which should prevent employees (“agents”) in the same position having different badge titles.
Further documentation provides justification for the newer look, addressing criticisms that the “new badge was worse quality than the current badges” by explaining the quality level is the same, the badges are die struck and have a “hand relieved antique patina”, and has jewelers lacquer applied to it for protection. New badges are 65% copper, 18% silver, and (ominously) 17% miscellaneous.
So there is your Geek Squad Badge update (for the 1-2 other collectors on the planet). I’ve noticed a few of the newer styles rattling around eBay as of late, and may pick up one or two at some point. I don’t want to get into a Pokémon style “Gotta Catch ‘em” all mentaility though!
Thank you to my source for providing the photos and information below (If he/she would like to be named, I’ll gladly put his/her information here)!