“Nudging” refers to subtly prompting someone toward one choice or course of action. In the Choice Architecture world, it’s seen as a way to help those who need it make better decisions, while not heavy-handed-ly dictating what to do. But when does it go from helpful to annoying? 2 words: Facebook Notifications! Yes, I know my wife has been waiting for me to play Words with Friends…and Songpop… Nudging isn’t going to help – I play by my own rules… In my own time!



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