Wal-mart Challenges Your Sanity If You Don’t Buy From Them

I’m a lot of things… but not crazy

Walmart has a particularly interesting ad out, from a psychological perspective. Their latest message is that not shopping at Walmart is crazy, as shopping at Walmart (should) cost less than shopping elsewhere.

Now let me preface my argument below by saying that I know many people on both sides of the Walmart Fence. Some of my friends vehemently hate Wal-mart for engaging in practices that, lets be honest, most companies engage in (Wal-Mart does have a higher volume than most though). Other friends of mine believe that Wal-mart is fine, despite the effects that Wal-marts may have on local economies, especially mom and pop stores. Personally, I am of the opinion that Wal-mart is capitalisms at work, and while I think they could do a better job at providing for their employees, I highly doubt that they are a more insidious employer or presence in the market than anyone else. At least they don’t make you pay $5 for a cup of coffee, like some places 😉

Anyway, here’s why I love this commercial. It doesn’t tell you that you’re stupid if you don’t shop at Wal-mart, it tells you that you’re crazy. If you walk down the street and someone calls you stupid, you can easily laugh it off. You know you’re not stupid, so who gives a rip if they think you are. However, Crazy isn’t quite so easy. Crazy seems to invoke a thought that perhaps the other person may be correct – and if they are, you’d of course think they weren’t. Look at it this way – if you see someone walking backward, mumbling to themselves, and wearing a barney t-shirt, you may be inclined to call that person Crazy. However, they probably wouldn’t agree.

What Wal-mart is saying in this commercial, ever so subtly is the following
If you decide that shopping elsewhere because you disagree with our business practices will make any difference in how we run our business, you’re wrong. And if you want to force yourself to pay more to make a meaningless statement, rather than pay less at Wal-mart, YOU’RE CRAZY

I like this sort of marketing – it uses an innocent foot-in-the-door approach (e.g. the whole gas price thing) to put the idea into people’s heads that they’re nuts for not shopping at Wal-mart. However you feel about The Wal, you have to admit – it’s a rather nice subtle message, isn’t it?

PC Magazine Editor Throws in the Towel on Vista

If the unthinkable is moving to linux, what is dropping back down to XP
then? The unfathonable?
Seriously, Vista will get better people – but to believe that anything
will happen fast from Microsoft is just an expression of deep ignorance.
Sent to you by Jonathan via Google Reader: PC Magazine Editor Throws in
the Towel on Vista via Slashdot by twitter (posted by ScuttleMonkey) on
Aug 18, 2007 MacNN caught this incredible defection and loss of faith
by a former Vista booster, PC Magazine editor-in-chief Jim Louderback,
as he steps down from his position. “I’ve been a big proponent of the
new OS over the past few months, even going so far as loading it onto
most of my computers and spending hours tweaking and optimizing it. So
why, nine months after launch, am I so frustrated? The litany of what
doesn’t work and what still frustrates me stretches on endlessly. The
upshot is that even after nine months, Vista just ain’t cutting it. I
definitely gave Microsoft too much of a free pass on this operating
system: I expected it to get the kin
ks worked out more quickly. Boy,
was I fooled! If Microsoft can’t get Vista working, I might just do the
unthinkable: I might move to Linux.”
Read more of this story at Slashdot.
Things you can do from here:
– Visit the original item on Slashdot
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– Get started using Google Reader to easily keep up with all your
favorite sites

Recover Master Lock Combinations!

I’ve always been fascinated by locks, for some odd reason. Master combination locks, the combination lock of choice for most of us it seems, are everywhere and were a staple for my existence as a student. Hall lockers needed a combination lock, gym lockers, orchestra lockers, etc… The result? Well, years past high school, I now have 3 or 4 master locks that I don’t have the combinations for. Thankfully, I found  this site and the  software tool that was created from it to find combinations! I even assembled a PDF document listing the instructions and all possible combinations once the last number was found. Great to print out and keep on hand, especially if you don’t remember where you downloaded the software! You can download the list of Lock Combinations.

For Jason…

OK, so his experience wasn’t funny, but this is really what the box should have said.

Cool Site: Give Away Of The Day!

“Giveaway of the day – what’s that? Well, that’s a convenient initiative allowing you to get the best commercial software titles – for free. Every day we offer licensed software you’d have to buy otherwise, for free! Yes, we are giving away software, and you can download it from our site, right now and right here and our goal is to give away every good piece of software, sooner or later. Want to learn more about our project?”
Some days their offerings are down right pathetic, but atleast once a week they have something really nice for free. Not a bad site to make it to everyday (including weekends!).