C.V.
Jon’s Curriculum Vitae may be downloaded below. It includes all peer-reviewed and non-peer-reviewed publications (Mostly articles written for Thoughts Media Inc.). It also includes research interests, skills, references, and work history. You can download the PDF version using the link below, or browse the online version.
Curriculum Vitae
Jonathan E. Westfall, Ph.D.
Uris Hall 310
3022 Broadway
New York, New York 10027
Voice: +1 440 377-4732
Email: jon@jonwestfall.com
Personal Statement
As a psychologist by training, and technology writer, reviewer, and engineer by experience, I work to combine both skills to produce both cutting edge research in economic and consumer decision making, and innovative technology solutions.
Research Interests
- Economic and health decision making
- Heuristics, framing effects, and anchoring
- Strength of handedness and laterality of the brain
- Individual Differences and Decision Making
Skills
- Data Analyses with R, SAS, & SPSS
- Web Programming (PHP, MySQL, HTML)
- Proficient in Microsoft Office, Windows, Unix, & Mac OS X
- Administered production web, mail, & database servers.
- Experiment research design, implementation, and analyses skills.
Education
Ph.D. in Experimental Psychology
2004 – 2009 The University of Toledo, Toledo, Ohio
Specialization in Cognitive Psychology, judgment and decision making.
Dissertation Title: Exploring Common Antecedents behind Three Decision Biases.
M.A. Thesis Title: Handedness Differences in Preferences for Sequences of Events in Forced Choice and Self-Determined Paradigms
Major Advisor: J. D. Jasper, Ph.D.
Bachelor of Arts in Psychology
2001 – 2004 The University of Akron, Akron, Ohio
Studied experimental psychology, and cognitive skills learning
Honors Thesis Title: Implicit Skill Development Across Stimulus Variability Conditions Using a Block Design Task
Honors Advisor: Raymond Sanders, Ph.D.
Employment
Associate Director for Research & Technology, Center for Decision Sciences
2009 – present Columbia Business School, New York City, New York
Conducted research, created and managed online data collection for the Center for Decision Sciences
Postdoctoral Advisors: Eric J. Johnson, Ph.D. & Elke U. Weber, Ph.D.
Manuscripts in Preparation
- Westfall, J. E., Jasper, J. D. & Zelmanova, J.(2009). Time perception and strength of handedness.
- Westfall, J. E. & Ma, A. (2009). Locking the virtual file cabinet: A researcher’s guide to server security.
Professional Presentations
- Westfall, J.E., & Jasper, J. D. (2009). Time Perception and Strength of Handedness. Poster presented at the 30th annual meeting of the Society for Judgment and Decision Making, November 2009.
- Westfall, J. E., (2008). Techniques for developing software-based experiments; tools, tips, and resources. Poster presented at the annual meeting of the Society for Judgment and Decision Making. November, 2008.
- Westfall, J.E., (2008). Introduction: Designing your own experiments, possibilities and pitfalls. Paper presented at the annual meeting of the Society for Judgment and Decision Making, November, 2008.
- Westfall, J. E. & Jasper, J. D. (2007). Strength of Handedness and Sunk Cost. Poster presented at the annual meeting of the Society for Judgment and Decision Making. November 2007.
- Westfall, J. E. & Jasper, J. D. (2007). Individual Differences in Preference for Sequences. Poster presented at the annual meeting of the Midwestern Psychological Association. May 2007.
- Westfall, J. E. & Jasper, J. D. (2006). Individual Differences in Preference for Sequences using forced-choice and self-generated methods. Poster presented at annual meeting of the Society for Judgment and Decision Making. November, 2006
- Westfall, J. E., Hart, S., Levin, I, Christman, S. D., & Jasper J. D. (2005). Handendess, gender, and patterns of risk behavior: a look at worthless planes and ambiguous urns. Poster presented at the annual meeting of the Society for Judgment and Decision Making. November, 2005
- Westfall, J.E. & Jasper, J.D. (2005) Decision Biases And Handedness. Poster presented at the annual meeting of the Midwestern Psychological Association. May 2005.
Professional Honors & Distinctions
- Awarded the Microsoft Most Valued Professionals (MVP) award, April 2008 – present.
- Named to the Board of Experts, Smartphone & Pocket PC Magazine, May 2006 – August 2008.
Courses Taught
- Principles of Psychology – The University of Toledo
- Cognitive Psychology – Heidelberg College (Tiffin, Ohio), Adrian College (Adrian, Michigan), The University of Toledo
- Research Methods in Psychology (Experimental Psychology) – The University of Toledo
- A+ Certification (Entry-level Computer Technician) – The University of Akron
- PC Troubleshooting & Diagnostics – The University of Akron
Guest Lectures
- The University of Toledo
- Decision Biases & Heuristics (November 22, 2004) Presentation given to cognitive psychology course.
- Getting into Graduate School (Fall 2006, Fall 2007) Presentation given to freshman undergraduate students in psychology.
- Using Excel & Other Computer Resources for Effective Teaching (Fall 2007, Spring 2007, Fall 2008) Presentation given to graduate teaching practicum course.
- Discounting & Preference for Sequences (March 24, 2008) Presentation given to undergraduate honors / graduate course in decision making.
Service
- Student Poster Judge, Society for Judgment and Decision Making, 2009
- Experimental Graduate Student Representative, The University of Toledo, 2006-2008.
Technology Publications (non peer-review)
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Current Employment
Associate Director for Research and Technology (Postdoctoral Research Scholar)
Columbia Business School
2009 – Present
References
Eric J. Johnson
Elke U. Weber
Work History
Graduate Assistant - The University of Toledo
August 2004 – May 2009
References
John D. Jasper, PhD
Associate Professor – Department of Psychology
1 (419) 530-4130
Contributing Editor - Pocket PC Thoughts / Thoughts Media Inc.
February 2005 – Present
Systems & Network Manager - Planethosting.Com Inc.
November 2003 – May 2009
Lecturer - The University of Akron
September 2001 – May 2005
Curriculum Vitae



