JonWestfall.Com

C.V.

Jon’s Curriculum Vitae may be downloaded below. It includes all peer-reviewed and non-peer-reviewed publications (Mostly articles written for Thoughts Media Inc.). It also includes research interests, skills, references, and work history. You can download the PDF version using the link below, or browse the online version.

Download CV-Oct09

Curriculum Vitae

Jonathan E. Westfall, Ph.D.

Uris Hall 310
3022 Broadway
New York, New York 10027

Voice: +1 440 377-4732

Email: jon@jonwestfall.com

Personal Statement

As a psychologist by training, and technology writer, reviewer, and engineer by experience, I work to combine both skills to produce both cutting edge research in economic and consumer decision making, and innovative technology solutions.

Research Interests

  • Economic and health decision making
  • Heuristics, framing effects, and anchoring
  • Strength of handedness and laterality of the brain
  • Individual Differences and Decision Making

Skills

  • Data Analyses with R, SAS, & SPSS
  • Web Programming (PHP, MySQL, HTML)
  • Proficient in Microsoft Office, Windows, Unix, & Mac OS X
  • Administered production web, mail, & database servers.
  • Experiment research design, implementation, and analyses skills.

Education

Ph.D. in Experimental Psychology

2004 – 2009 The University of Toledo, Toledo, Ohio

Specialization in Cognitive Psychology, judgment and decision making.

Dissertation Title: Exploring Common Antecedents behind Three Decision Biases.

M.A. Thesis Title: Handedness Differences in Preferences for Sequences of Events in Forced Choice and Self-Determined Paradigms

Major Advisor: J. D. Jasper, Ph.D.

Bachelor of Arts in Psychology

2001 – 2004 The University of Akron, Akron, Ohio

Studied experimental psychology, and cognitive skills learning

Honors Thesis Title: Implicit Skill Development Across Stimulus Variability Conditions Using a Block Design Task

Honors Advisor: Raymond Sanders, Ph.D.

Employment

Associate Director for Research & Technology, Center for Decision Sciences

2009 – present Columbia Business School, New York City, New York

Conducted research, created and managed online data collection for the Center for Decision Sciences

Postdoctoral Advisors: Eric J. Johnson, Ph.D. & Elke U. Weber, Ph.D.

Manuscripts in Preparation

  • Westfall, J. E., Jasper, J. D. & Zelmanova, J.(2009). Time perception and strength of handedness.
  • Westfall, J. E. & Ma, A. (2009). Locking the virtual file cabinet: A researcher’s guide to server security.

Professional Presentations

  • Westfall, J.E., & Jasper, J. D. (2009). Time Perception and Strength of Handedness. Poster presented at the 30th annual meeting of the Society for Judgment and Decision Making, November 2009.
  • Westfall, J. E., (2008). Techniques for developing software-based experiments; tools, tips, and resources. Poster presented at the annual meeting of the Society for Judgment and Decision Making. November, 2008.
  • Westfall, J.E., (2008). Introduction: Designing your own experiments, possibilities and pitfalls. Paper presented at the annual meeting of the Society for Judgment and Decision Making, November, 2008.
  • Westfall, J. E. & Jasper, J. D. (2007). Strength of Handedness and Sunk Cost. Poster presented at the annual meeting of the Society for Judgment and Decision Making. November 2007.
  • Westfall, J. E. & Jasper, J. D. (2007). Individual Differences in Preference for Sequences. Poster presented at the annual meeting of the Midwestern Psychological Association. May 2007.
  • Westfall, J. E. & Jasper, J. D. (2006). Individual Differences in Preference for Sequences using forced-choice and self-generated methods. Poster presented at annual meeting of the Society for Judgment and Decision Making. November, 2006
  • Westfall, J. E., Hart, S., Levin, I, Christman, S. D., & Jasper J. D. (2005). Handendess, gender, and patterns of risk behavior: a look at worthless planes and ambiguous urns. Poster presented at the annual meeting of the Society for Judgment and Decision Making. November, 2005
  • Westfall, J.E. & Jasper, J.D. (2005) Decision Biases And Handedness. Poster presented at the annual meeting of the Midwestern Psychological Association. May 2005.

Professional Honors & Distinctions

  • Awarded the Microsoft Most Valued Professionals (MVP) award, April 2008 – present.
  • Named to the Board of Experts, Smartphone & Pocket PC Magazine, May 2006 – August 2008.

Courses Taught

  • Principles of Psychology – The University of Toledo
  • Cognitive Psychology – Heidelberg College (Tiffin, Ohio), Adrian College (Adrian, Michigan), The University of Toledo
  • Research Methods in Psychology (Experimental Psychology) – The University of Toledo
  • A+ Certification (Entry-level Computer Technician) – The University of Akron
  • PC Troubleshooting & Diagnostics – The University of Akron

Guest Lectures

  • The University of Toledo
    • Decision Biases & Heuristics (November 22, 2004) Presentation given to cognitive psychology course.
    • Getting into Graduate School (Fall 2006, Fall 2007) Presentation given to freshman undergraduate students in psychology.
    • Using Excel & Other Computer Resources for Effective Teaching (Fall 2007, Spring 2007, Fall 2008) Presentation given to graduate teaching practicum course.
    • Discounting & Preference for Sequences (March 24, 2008) Presentation given to undergraduate honors / graduate course in decision making.

Service

  • Student Poster Judge, Society for Judgment and Decision Making, 2009
  • Experimental Graduate Student Representative, The University of Toledo, 2006-2008.

Technology Publications (non peer-review)

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  • Westfall, J. E. (2009). Column: A Windows man goes Google. Pocket PC Thoughts. Retrieved from

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  • Westfall, J. E. (2008). Review: Feel in touch: The Samsung Omnia reviewed. Pocket PC Thoughts. Retrieved from

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  • Westfall, J. E. (2008). Column: Windows Mobile out of place at Microsoft’s party? Pocket PC Thoughts. Retrieved from

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  • Westfall, J. E. (2007). Review: Chasing perfection: The SCOTTEVEST Evolution jacket reviewed. Pocket PC Thoughts. Retrieved from

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  • Westfall, J. E. (2007). Review: Leader of the empire: The HTC TyTN II Reviewed. Pocket PC Thoughts. Retrieved from

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  • Westfall, J. E. (2007). Review: Perform with your technology: SCOTTEVEST Performance Polo and Pullover reviewed. Pocket PC Thoughts. Retrieved from

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  • Westfall, J. E. (2007). Step-by-Step: Making your Joomla or Mambo CMS Windows Mobile Friendly. Pocket PC Thoughts. Retrieved from

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  • Westfall, J. E. (2007). Tip: Jon’s over the air file sync solution. Pocket PC Thoughts. Retrieved from

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  • Westfall, J. E. (2006). Review: Much to see with Spb Mobile DVD. Pocket PC Thoughts. Retrieved from

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  • Westfall, J. E. (2006). Quick Look: More power! Pocket PC Tech’s JasJar Hi-Capacity Li-ION Polymer Battery. Pocket PC Thoughts. Retrieved from

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  • Westfall, J. E. (2006). Review: The new iPAQ Mobile Messenger hw6915 – A tough package to beat. Pocket PC Thoughts. Retrieved from

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  • Westfall, J. E. (2006). Review: Summer with SCOTTEVEST: Reviewing Performance T-Shirt, Hidden Cargo Shorts & TEC Hat. Pocket PC Thoughts. Retrieved from

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  • Westfall, J. E. (2006). Review: VersaCharger Pro reviewed. Pocket PC Thoughts. Retrieved from

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  • Westfall, J. E. (2006). Review: Your top two reasons to avoid work: Mastersoft SuDoku & Kakuro reviewed. Pocket PC Thoughts. Retrieved from

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  • Westfall, J. E. (2006). Column: Missing parts and bad communication: the AKU 2 / A2DP situation. Pocket PC Thoughts. Retrieved from

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    Current Employment

    Associate Director for Research and Technology (Postdoctoral Research Scholar)

    Columbia Business School

    2009 – Present

    References

    Eric J. Johnson

    Elke U. Weber

    Work History

    Graduate Assistant - The University of Toledo

    August 2004 – May 2009

    References

    John D. Jasper, PhD

    Associate Professor – Department of Psychology

    1 (419) 530-4130

    Contributing Editor - Pocket PC Thoughts / Thoughts Media Inc.

    February 2005 – Present

    Systems & Network Manager - Planethosting.Com Inc.

    November 2003 – May 2009

    Lecturer -  The University of Akron

    September 2001 – May 2005

    Curriculum Vitae

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