This is a story that begins with a very odd little service / company named Klout. In their own words…
Our friendships and professional connections have moved online, making influence measurable for the first time in history. When you recommend, share, and create content you impact others. Your Klout Score measures that influence on a scale of 1 to 100.
So being the glutton for punishment I am when it comes to services I can sign up for, I connected Klout up to my Twitter account and got a score. The score was interesting in that it rarely changed, so I hardly checked it, until recently when Klout introduced Perks. To save you the time of reading their page, this is exactly what it sounds like: I’m ‘influential’ so I get some free stuff because brands want to know what I think.
Recently I noticed my first ‘perk’ was available from Lipton. You see, apparently I’m influential about certain topics (As of this writing, 8 things specifically, including for some reason, Amtrak). One of those topics is “Drinks”, which I can only imagine I’m influential about because…
- I require hydration
- I drink things to fulfill this need
- I apparently talk about it in some way.
So Lipton sent me a bunch of these little packets (pictured above) so they could enjoy and bask in my measurable (thanks to Klout) influence. But before I tell you what I think of them, I gotta say this (because the little card included with the packets says so)
[notice]I was given a free product or sample because I’m a Klout influencer. I am under no obligation to receive the sample or talk about this company. I get no additional benefits for talking about the product or company.[/notice]
So that’s what I have to say, but ya know, I feel like going the extra mile.
[notice]By getting something for free, I feel no obligation to post about it in a serious or mocking tone at all. My parents raised me to believe that reciprocity was an evil concept that had no value in the world. Further, social interactions have never subtly hinted a quid pro quo norm to me, probably because I live under a rock. [/notice]
So anyway, what did I think of the product? Well let’s see.
First I got myself some regular tap water and put it in a large cup I recently acquired on a trip to an indian casino. I opened the flavor packet using the pre-cut notch (which initially I thought my evil cat had bit into the packet. While I applaud Lipton for providing this easy open interface, my cat does not appreciate the near scolding I almost administered). I then proceeded to dump the contents into the large cup, and stirred the sh*t out of the liquid with a knife (because that’s how I role). Eventually said packet contents integrated with water, producing a honey brown liquid which smelled vaguely tropical.
[notice]I was not asked by Apple, Sony, Twelve South, or Jimmy Buffett to include their products in the photo above. Neither was I asked by HTC to take said photo with my MyTouch 4G Slide, although I did it anyway.[/notice]
So once I had my libation ready to sample, I sat down and carefully picked up the glass. I took a sip, and came to the conclusion that…
This stuff ain’t bad
That’s my exact reaction. I’m an influencer, and I’m influencing that the Lipton Tea & Honey Mango Pineapple Iced Green Tea is pretty tasty. Although if it weren’t I’d be seriously surprised. Do you have any idea how much money gets put into developing a product at subsidiary of Unilever? If this thing had tasted like crap, it never would have made it out of QA (probably…). Anyway, I’m fairly happy with my free tea. I even paired it with a tasty food item
[notice]I was given a free banana & peanut butter bread treat by my wife because I’m awesome. I am under no obligation to talk about this. I get no additional benefits for talking about it, although even if I did, I might not tell you since it’s none of your business.[/notice]